CeMAT Asia Shanghai
SimPlan China on course for success
Our new subsidiary in China, established in June this year, was already able to acquire two of China’s largest automotive manufacturers as well as a renowned pharmaceutical company as its customers. With acquisitions like this the signs continue to point to fast growth.
At the end of October, the team was able to present itself successfully at the most important logistics trade fair in Asia, the CeMAT in Shanghai.
Our expectations of the trade fair were rather humble. We had hoped to primarily gain an insight into the Chinese material flow and logistics market and intended to present our company for the first time on this market within the scope of a trade fair. We were surprised to be able to establish good contacts, in a similar fashion as we do at the German material flow trade fairs. This confirms our belief that we have taken the right step when launching our subsidiary in China.
Several representatives of renowned companies expressed their intention of starting to plan new factories and distribution centres over the coming months. Our simulation service for safeguarding the planned investment attracted great interest. “The CeMAT Asia enabled us to establish a good sales basis for the further corporate development in China,” according to Dirk Wortmann, Member of the SimPlan AG Board of Directors and Executive Director SimPlan China.