Demand for simulation in China
SimPlan establishes Chinese subsidiary
At the beginning of June Germany’s leading simulation service provider SimPlan launched its presence on the Chinese market with a new subsidiary in Shanghai. This was done in response to increased customer requests and initial orders from the ‘Middle Kingdom’.
China’s fast-growing industry and logistics sectors are increasing the demands made on corporate processes. Manufacturing companies want to increase their output by two to three-figure percentages, often by developing and automating existing manufacturing plants. This increase not only affects the production output but also the product variety, which raises the process complexity and often requires fundamental remodelling.
Companies therefore face the following questions: At which points and to what extent do the production and logistics processes need to be changed, and where and in what form is there a demand for investment? Since 01/06/2010 SimPlan has helped its clients find answers to these questions from its new Shanghai location. The Chinese branch of the simulation service provider has already been working together successfully with local customers, in particular in the automotive industry.
Mr Yong Chen, who worked in the SimPlan Head Office in Maintal near Frankfurt for more than 5 years, has taken over the management of the new branch. The simulation expert who is himself from Shanghai not only commands the simulation business; in addition to his mother tongue Mandarin, he is also fluent in German and English. Chinese companies in the most varied sectors are benefitting from his project experience in Germany.
Mr Dirk Wortmann, Member of the SimPlan Board of Directors, is assisting Mr Chen with the development of the company. As Executive Director, he is responsible for the marketing and sales. It is SimPlan’s ambitious goal to place the better part of the responsibility in the hands of the Chinese in the near future, with respect to both the management of the company and the operational business.