Simulation solutions from one source
SimPlan Group restructures and expands its software offering in the field of simulation.
As part of a restructuring, the SimPlan Group is separating from its “Strategic Process Consulting” division and expanding its portfolio to include simulation-related software solutions, such as freight cost optimization and pallet optimization.
In connection with the reorientation, Dr. Schniz GmbH, which specializes in process consulting, is spun off from the SimPlan Group. SimPlan is thus concentrating more strongly on its core business of simulation and is expanding it. From analysis, project planning and implementation to the selection and support of suitable software, customers receive their simulation solutions from a single source.
Accordingly, the sales and support of the simulation tool AutoMod will be transferred from Dr. Schniz GmbH to SimPlan AG. It will be taken over by the new Munich branch of SimPlan AG, which was founded on 01.07.2006. Head of the new branch will be Steffen Hertling. After his studies as industrial engineer and a postgraduate master degree, Steffen Hertling worked for 3 years at the management consultancy Dr. Schniz GmbH, where he was already in charge of the business area simulation. “With the SimPlan branch in Munich, we will increasingly focus on the distribution of related software in addition to services in the field of simulation, animation and digital factory, and we will also bring other products on board. We currently also see great potential in the areas of packaging design and cargo space optimization, for example,” says Steffen Hertling when asked about the branch’s positioning.
SimPlan is also further expanding sales and strengthening its activities in simulation-related task areas, such as freight cost optimization or supply chain simulation. The new sales manager at SimPlan AG is Dr. Harry Kestenbaum. After studying chemistry and completing his doctorate, Dr. Harry Kestenbaum gained experience in teaching and training before becoming a consultant in process optimization. His knowledge of simulation and solution development will benefit him in his new role, as will his several years of experience as a manager in special mechanical engineering. “Customer-oriented action as a holistic company has always been the top priority in my previous projects. Making complex interrelationships transparent and offering the customer individually adapted solutions is what I consider to be my most important goal in my new position. Because Albert Einstein already said: ‘Everything that is successful is simple’.” Dr. Harry Kestenbaum explains his credo.